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Ethics code: نامه به سردبیر نیاز به کد اخلاق نداشت
University of Kashan
Abstract: (257 Views)
Social marketing in healthcare involves the application of marketing principles to encourage individuals and communities to adopt healthy behaviors and improve public health (1). The main goal of social marketing is to change or reinforce positive behaviors in society, such as promoting health, protecting the environment, or raising social awareness (2). However, efforts and campaigns in this field face challenges such as reaching diverse populations, managing large datasets, and providing real-time feedback (3, 4). The use of Artificial Intelligence (AI) in social marketing campaigns within the healthcare sector has emerged as a transformative force that can significantly enhance the effectiveness and efficiency of strategies and programs aimed at public health improvement. AI offers the potential to redefine the design, implementation, and evaluation of these campaigns. Its integration into social marketing efforts can enhance audience segmentation, personalize services and products, enable real-time responsiveness, and facilitate predictive analysis. These capabilities contribute to the effectiveness of interventions and promote desirable health behaviors. The following highlights some of these advantages.
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